Key elements for the success of SEO on your business website (1st)

elementi fondamentali seo key elements

elementi fondamentali seo key elements

Key elements

Some of the key elements for the success of Search Engine Optimization on your company website. Part 1

A first key point emerges now more than ever among the various fundamental elements of a good SEO. You have to consider how much the website, subject to analysis, is able to automatically graphically adjust to the device with which it is displayed. You have to minimize the user’s need to resize with your fingers and/or scroll with the cursor (read more about Search Engine Optimization).

Responsive web design is an important element of accessibility of a website. You must, therefore, consider it as one of the key elements that help improve positioning within Google’s SERP (Search Engine Results Page).

Respecting the W3C (World Wide Web Consortium) standards is another criterion for testing the quality of a website. The W3C is an international NGO. It aims to develop all the potential of the World Wide Web. The main activity is to establish technical standards for the World Wide Web relevant to both markup languages and communication protocols.

Output position on the first page of Google results

The output position depends on how much the site is accessible to users and how fast it is to make content available. The development and optimization of a .htaccess file allow implementing the necessary features of a website to do so. This file is a configuration file format used by web servers. It is used to give commands to the contents of a website. The .htaccess file, pushed into the server directory, can override some settings normally settled within the global server configuration.

Among the key elements, it is also mentioned robots.txt. The file is able to determine the robot exclusion protocol. Protocol indicating the rules used by crawlers to apply analytics restrictions on the pages of an Internet site. Web crawlers are automated software programmed to carry out research and periodic indexing. In the first phase of analysis of a website, web crawlers monitor the existence of the robots.txt file. Subsequently, web crawlers apply any restrictions requested by the webmaster of the site.

The last thing to consider is the sitemap.xml file. The development of this file allows you to inform search engines of what the existing URLs of your website are and which are also available for the following indexing.

Read also: “The success of SEO on your website (2nd)