Key elements for the success of SEO on your website (2nd)
Key elements, 2°
Other key elements for the success of Search Engine Optimization on your website. Part 2
Among the key elements of a good SEO (read more on SEO, Search Engine Optimization) we highlight the development of all the meta tags necessary to promote your website’s indexing by search engines. Meta tags are HTML metadata used to communicate to browsers and search engines more information related to your web pages. Pages that, of the meta tags, make use of it. The most important and best known are Title, Description, and Keywords. Another tenth of the meta tags helps to give directions to the search engines. The latter also allows a better positioning of your website within Google’s Search Engine Results Page (SERP).
Tools such as Trends, Export, Search & AdWords, all distributed by Google, are very important to write the terms within the Title meta tag, Description, and Keywords. Google Trends, based on Google Search, shows the user’s research frequency for each a term. It also shows what the search volumes, according to geographical targets and language considered.
Google Search, used in Europe as a search engine for more than 90% of users, is the main tool to get information. And besides, to catalog and index the resources of the World Wide Web, Google also deals with photos, newsgroups, news, maps, email, shopping, translations, videos, and programs.
Google AdWords is an online advertising service
AdWords lets you see what your monthly volumes and cost-per-click cost estimates are. It allows you to verify the level of competition for each key, including geographic, language, and device.
Last but not least, one of the key elements of Search Engine Optimization’s success on your website is to consider the textual content of web pages.