Top 27 Actionable Content Marketing Tips

content marketing tips total word count

content marketing tips total word count

Content marketing tips for every modern-day marketer

Do you know why Content Marketing is an inevitable part of any business? “67% of the B2B buyer now complete online their typical purchase-journey. 9 out of 10 B2B buyers say that online content has a moderate-to-major effect on their purchasing decisions.”

If you want to bet on a long-term marketing strategy, then it is nothing but Content Marketing. Having a consistent publishing schedule will help you keep up a daily connect with your readers. Vice versa they are also hooked to read your content as a form of the daily digest. In a survey conducted by HubSpot, they said that ‘82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly’.

And, you can never go wrong with publishing evergreen content. It will continue to produce traffic month on month, year after year.

Let us discover some more interesting Content Marketing tips.

Maintaining a balance of qualitative content yet not hampering with quantity i.e. the word count is the final hack. As per search engine giant Google’s Algorithm, the lengthier the content, the more likeliness is to get ranked faster. Engaging long-form of content can uplift your SEO efforts and additionally benefit the potentials customers gain in-depth information.

Besides taking care of the length of your content, making it appealing will attract more readers thus multiplying the traffic generated on the blog. So, make sure to have relevant images, GIFs, infographics, videos etc. to have that extra edge over the competing brand.

Showcasing the experiences of Influencers on your blog is another important factor to increase the rate of success while deploying your Content Marketing strategy. Either in the form of interviews or capturing their insights for let’s say a trends-based story.

Publishing the content won’t suffice. You need to put it across to the targeted audience.

Aggregation and publishing the content won’t suffice the purpose. You need to put it across to the targeted audience thinking of whom you’ve written it. Deploy email newsletters to keep up a direct connection with your readers. 77% B2B marketers send email newsletters as a part of their Content Marketing strategy. So, you know what not to miss out for sure.

Besides, it goes without saying that brands have an identity with the social presence they own. Thus, having a strong social presence enables to maintain a good reach with the target audience. Are you through with the fact that “94% of B2B Marketers use LinkedIn to distribute content and is the most used social media site“. Well, yes, it’s not Facebook or Twitter but LinkedIn that brings better engagement. So, leverage upon its feature ‘LinkedIn Pulse’.

You don’t have to leverage all the aforesaid Content Marketing tips altogether. Instead, pick one at a time. Track and review the performance to redefine your marketing strategy.

content marketing tips
Author: Jasleen Kaur – Sr. Associate – Content Marketing

Jasleen Kaur Digital Vidya

A content passionate, Jasleen is designated as Sr. Associate- Content Marketing at Digital Vidya. Besides handling the content writing and marketing activities, she leads Digital Marketing Internship Programme.
Qualified as an MBA in HR from AIMA, her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for over 5 years now.
A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces the practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.